Normally fans don’t expect too much from commercials during regular season televised sporting events. The Super Bowl is different to say the least. Each year around 80-90 commercials run during the game and this year will be no different. The hype surrounding the commercials during the Super Bowl dramatically increase the expectations of fans who view them, leading to high viewership.
Something else that increases substantially is the price tag for 30-seconds of TV time during the event.
While NBC, the home for Super Bowl 56, has not reported the official prices for commercials this year, an executive said spots were selling quickly at $6.5 million, up from $5.6 million in 2021 when the game was hosted on CBS.
That means this year’s price is the most expensive Super Bowl ad price in NFL history. For perspective, the price of a commercial during the first Super Bowl in 1967 was between $37,500 and $42,500 depending on the network you were watching at the time. The first seven-figure commercial was sold in 1995 for $1,150,000.
And paying the network is not the only cost for the advertiser. The cost to produce these spots can easily run into the millions of dollars as well.
How Long are Super Bowl Commercials?
Most commercials during the Super Bowl will be 30 seconds. But that varies. For instance, if companies want to pay less, they may choose to slip in a 15-second advertisement. Companies looking to create heavy emotion may opt for a 45 or 60-second spot, which costs more.
Since these days more than 100 million people in the United States tune in to the Super Bowl via either traditional television or streaming services, commercials are in high demand. Companies know there’s no better time to reach a large audience than during the Super Bowl, and so they are willing to pay big money for them.